It helps to consciously consider the following factors before you begin making a website. If you're able to provide yourself with a mental foundation before you begin the work, you will make the process much easier on yourself. Some are obvious, while others are not so obvious yet critical to the outcome of the project.
Industry
What industry is the website involved in? knowing the industry (and even more importantly understanding the industry) is an important aspect of making the website. Industries can also have niches, and it's important to know the niche.
Market Research
Once you definitely know the industry, then you can begin researching the industry. This means finding the keywords associated with the industry and niche, as well as analyzing your competition's websites. Examine what they're doing, and figure out how you can comprehensively improve their entire approach. This includes add copy, layout and design, pricing points, etc..
Target Demographics
It's important to know the visitor demographics associated with your future website. This will greatly influence the many design related decisions you will need to make.
Objectives
Knowing the objectives of the home page, and every other subsequent page is very important. Some websites have a purely informational purpose that requires no action from the visitors, others rely solely on the visitor taking some sort of action, whether it be clicking a button or filling out a form.
Timelines
If you're making a website for yourself, a timeline isn't so crucial. But if you're making a website for a client, more often than not you're going to have to deal with a deadline. Sometimes you will find yourself in a situation which there is not much time to complete a project, and you must account for this at the very beginning. The less time you have, the more shortcuts you must make.
Taking the time to consider each of these points will help your project flow much easier and smoother.
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